Post by sumiseo558899 on Nov 7, 2024 6:36:51 GMT
RESEARCH RESULTS
Franchising is a business model that provides maximum risk reduction for beginning entrepreneurs. The franchise market is growing and attracting more and more new participants every year: some want to scale their business, while others want to start their own business from scratch with minimal effort and support from an experienced partner.
According to franshiza.ru , as of the beginning of 2022, there were 3,095 franchises in Russia. In 2021, the franchising market grew by 11.3% in terms of the number of franchises. This means that the demand for this business model is steadily growing.
Even despite the crisis that began in February of this year and a 40% drop in demand , the recovery was rapid, unlike the crisis two years ago.
The main reasons for the content writing service
rapid recovery and growth in demand according to new-retail
The suspension of activities and the departure of foreign brands from the market leads to the activation of Russian companies and attempts to fill empty niches.
Announcement of large-scale measures to support new businesses by the government.
A large number of specialists who lost their jobs due to the crisis are entering the market. And some of them see an opportunity to restore their income level in opening their own business.
Active work in the regions of domestic franchise networks, which after the pandemic already have cases of work during the crisis period.
The level of trust in franchise brands that continue to operate despite everything is growing.
Franchising has become an incentive for the development of regional business. And our agency wants to help in this development both beginners and experienced businessmen.
The goals of our research are to gain insights, test hypotheses and increase transparency of the franchise market.
Who will benefit from the research results?
For entrepreneurs considering the possibility of acquiring a franchise. The results of the study will help you navigate and understand what to look for when choosing a franchise.
For franchisors who want to identify the strengths and weaknesses of their franchise by comparing themselves with their competitors.
For business owners who want to start their own franchise.
Data sources
We took data on franchises from open sources:
1. Franchise catalogues:
topfranchise.ru/
franshiza.ru/
www.beboss.ru/
2. Franchise websites and corporate websites of companies with information about the franchise
3. Rating forbes.ru
Data collection tools
We collected most of the data manually in Google Sheets. We used automated services only to evaluate the SEO parameters of websites.
Project Team
Several specialists took part in the work on the project:
Denis Lipka – Technical Director, expert in digital analytics
Roman Lomovskoy – Head of Analytics Department
Alexander Malnev – Head of SEO Department
Alisa Talipova – PR manager
PORTRAIT OF FRANCHISES
During the study, we analyzed 633 franchises from different industries. This is the first sample, which was made randomly. We assessed this sample by 8 parameters that relate directly to the business.
Next, a second sample was formed from the first one – 100 franchises out of 633 were selected for a more detailed study from the point of view of Internet marketing. The second sample was additionally assessed by 13 parameters. Selection criteria for the second sample:
Group 1 (80%) - small franchises taking into account the parameters:
year of franchise launch (not younger than 2 years and not older than 10);
From 10 to 300 franchises are open.
Group 2 (20%) - large franchises taking into account the parameters:
300 or more franchises have been opened;
To get an idea of which franchises were included in the second sample, we compiled an average portrait of two groups of franchises:
Franchising is a business model that provides maximum risk reduction for beginning entrepreneurs. The franchise market is growing and attracting more and more new participants every year: some want to scale their business, while others want to start their own business from scratch with minimal effort and support from an experienced partner.
According to franshiza.ru , as of the beginning of 2022, there were 3,095 franchises in Russia. In 2021, the franchising market grew by 11.3% in terms of the number of franchises. This means that the demand for this business model is steadily growing.
Even despite the crisis that began in February of this year and a 40% drop in demand , the recovery was rapid, unlike the crisis two years ago.
The main reasons for the content writing service
rapid recovery and growth in demand according to new-retail
The suspension of activities and the departure of foreign brands from the market leads to the activation of Russian companies and attempts to fill empty niches.
Announcement of large-scale measures to support new businesses by the government.
A large number of specialists who lost their jobs due to the crisis are entering the market. And some of them see an opportunity to restore their income level in opening their own business.
Active work in the regions of domestic franchise networks, which after the pandemic already have cases of work during the crisis period.
The level of trust in franchise brands that continue to operate despite everything is growing.
Franchising has become an incentive for the development of regional business. And our agency wants to help in this development both beginners and experienced businessmen.
The goals of our research are to gain insights, test hypotheses and increase transparency of the franchise market.
Who will benefit from the research results?
For entrepreneurs considering the possibility of acquiring a franchise. The results of the study will help you navigate and understand what to look for when choosing a franchise.
For franchisors who want to identify the strengths and weaknesses of their franchise by comparing themselves with their competitors.
For business owners who want to start their own franchise.
Data sources
We took data on franchises from open sources:
1. Franchise catalogues:
topfranchise.ru/
franshiza.ru/
www.beboss.ru/
2. Franchise websites and corporate websites of companies with information about the franchise
3. Rating forbes.ru
Data collection tools
We collected most of the data manually in Google Sheets. We used automated services only to evaluate the SEO parameters of websites.
Project Team
Several specialists took part in the work on the project:
Denis Lipka – Technical Director, expert in digital analytics
Roman Lomovskoy – Head of Analytics Department
Alexander Malnev – Head of SEO Department
Alisa Talipova – PR manager
PORTRAIT OF FRANCHISES
During the study, we analyzed 633 franchises from different industries. This is the first sample, which was made randomly. We assessed this sample by 8 parameters that relate directly to the business.
Next, a second sample was formed from the first one – 100 franchises out of 633 were selected for a more detailed study from the point of view of Internet marketing. The second sample was additionally assessed by 13 parameters. Selection criteria for the second sample:
Group 1 (80%) - small franchises taking into account the parameters:
year of franchise launch (not younger than 2 years and not older than 10);
From 10 to 300 franchises are open.
Group 2 (20%) - large franchises taking into account the parameters:
300 or more franchises have been opened;
To get an idea of which franchises were included in the second sample, we compiled an average portrait of two groups of franchises:
